Catherine Tucker

MIT Sloan School of Management Catherine Tucker on SSRN  


Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also the Chair of the MIT Sloan PhD Program. Her research interests lie in how technology allows firms to use digital data and machine learning to improve performance, and in the challenges this poses for regulation. Tucker has particular expertise in online advertising, digital health, social media, and electronic privacy. Her research studies the interface between marketing, the economics of technology, and law. She holds a PhD in economics from Stanford University and a BA from the University of Oxford.